1. Who We Are
Loanely is an independent Kenyan loan app directory operated as a digital publication. Our website is loanely.co.ke. For privacy matters, contact us at hello@loanely.co.ke.
We are not affiliated with the Central Bank of Kenya (CBK) or any financial institution listed in our directory.
2. Data We Collect
We collect the following categories of information:
- Contact form: name, email address, and message content
- Listing submission form: business name, owner name, phone number, email, app details, and payment information
- Comment / review form: name, email address, and your written review
- IP address (anonymised for analytics)
- Browser type and version
- Pages visited and time spent on site
- Referring website or search query
- Device type (mobile, desktop, tablet)
- M-Pesa phone number (used only to initiate STK push)
- M-Pesa transaction receipt number
- We do NOT store bank PINs, card numbers, or M-Pesa PINs — all payments are processed directly via Safaricom STK Push APIs.
3. How We Use Your Data
We process your data strictly for the following purposes:
- To respond to contact form enquiries and lender listing submissions
- To process M-Pesa listing fee payments and issue digital receipts
- To publish user-submitted loan app reviews (first name or alias only)
- To monitor site security, prevent spam, and protect against abusive traffic
- To compile aggregated, anonymous analytics about directory usage in Kenya
We never sell your personal data to third parties, loan apps, credit bureaus, or marketing agencies.
4. Data Sharing & Third Parties
We may share limited data with trusted service providers who assist in operating our platform:
- Safaricom M-Pesa API: Phone numbers sent for STK payment initiation
- Cloudflare / Hosting Provider: IP addresses processed for DDoS protection and SSL encryption
- Legal Compliance: When required by Kenyan law enforcement or court order under the Kenya Data Protection Act 2019
6. Contact Us
For privacy questions or data deletion requests under the Kenya Data Protection Act, email us at hello@loanely.co.ke.